One of my latest illustrations was for Homeserve, they commissioned me to create an illustration depicting a typical domestic house. It is going to be used in information leaflets they give to customers informing them of the different kinds of cover they provide. They needed something that would show a typical house, all the rooms in the house and all household appliances. Previously a very functional technical drawing had been used to illustrate this - so it was decided that they needed a fresh illustration combining personality/warmth and humour to keep their customers interest.
It was also stipulated that Homeserve would need to use different elements of the illustration depending on what they were showcasing. This meant they needed the ability to turn off elements of the illustration or show different areas in greater detail. The best way for me to achieve this was to create the illustration in Photoshop (using my pen and and tablet) with lots of separate layers. I created each room individually and each piece of furniture and appliance was created on different layers (enabling Homeserve to switch on and off as and when). I then built up the house with all the different layers: loft, bedroom, kitchen, lounge, garden and even the pipes throughout the house, inside and out.
I am very pleased with the overall effect, hopefully it is a little more interesting than the standard technical drawings that are usually used to illustrate such matters! You can also check out a few other illustrations I have created for Homeserve on my portfolio page
I have created a little animation showcasing the different areas and how they can be turned on and off again (I have learnt a few lessons along the way too - about creating an animation and how to get it on to my blog - which has been the hardest part and taken me all day!) Hope you enjoy Naomi x
Showing the house with and without the rooms
Naomi Designs 2014
Showing the individual rooms
Naomi Designs 2014